BRANDING - The 'WHO' 'WHY', 'WHAT, 'HOW'
Sunita Johal 
Branding tells your customer a story, so it's important to be a great storyteller, so let's get stuck in.
We're focussing on 'Branding', you'll already have your logo, colours & fonts...but right now, we're looking at YOUR story! And the ideal info you should include...so, let's go!
Let's start off with the 'WHO', Who is your business or personal brand? Your business brand isn't a person, but it's still a 'WHO', so who is it? By knowing who it is, you will know the people you want to attract or people will want to know who you are to see if you both click.
Does your brand lean towards being intelligent, funky, relaxed, clinical, holistic, playful, fun or otherwise? Your business brand will have a personality and the archetypes were set by non other than my most favourite psychologist 'Carl Jung'. I came across him when I was 13 and studying Psychology, not as a qualification, but due to interest in the subject.
The archetypes are in the image, and I found you a FREE quiz, so you can find your business/personal brand archetype personality! Check it out HERE, I'm not affiliated, just thought it would help you!
WHY do you do WHAT YOU DO?
Well, this is a question that will pop up again and again, whether you're introducing your brand to the world on a stage, on your website, or even in person.
Are you looking to inspire others, to help, encourage, to find a solution, provide a transformation? You tell me...also, your brand's archetype personality will help you to tell a story! This would clearly be your mission statement!
How do you do what you do?
This is what makes you unique! Also, this is how your customers come flying in wanting more and more, telling their friends and family about you, connecting with you, building new bonds and increasing your bottom line.
Utilise the info, put it all together and hey presto! Enjoy!
More free resources!
Check out my @canvacolouralchemist YT channel for more info on branding, colour, design, print and of course Canva tutorials and subscribe if it's for you, :D.
Click me to download your FREE B+C+D+P. Checklist if you are struggling with your brand, colours, design, print and you're attracting the wrong audience!
Get Creative!
Sunita, x
Sunita Johal has worked in the video commercial/design/fashion/makeup/therapy/music/teaching and web world for a very, very long time!
She's known as a the Canva & Colour Alchemist, a Sorceress, is a Canvassador for Canva and co-owns Crimson Catz with her twin sis/business partner Anita Amarissa!
Check out the blog on colour code clarification in design and print >>>
Categories: archetypes, brand personality, branding, brandit, business, business branding, business professional, commerrcial, corporate business, creative, creative business, creative design, design, entrepreneur, free archetype check, healthcare business, hospitality, industrial, new business, personal care, private sector, public sector, real estate, sme business, who why what how in branding