How I came to start up the VIDIT Membership for business owners, Canva learners & enthusiasts!

Anita Author

Hey there, find out a bit more about my background in branding, colour, design and print and why I have created the VIDIT membership.

This blog is the second in the series.
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Click me to download your FREE B+C+D+P. Checklist if you are struggling with your brand, colours, design, print and you're attracting the wrong audience!

You're probably reading this because you're wondering how I'm involved in the world of design...Well, let me tell you a short story! 

At the age of 15, I wanted to be a Graphic Designer! So, after school came college, where I studied a range of subjects including Graphic design and Photography.  I then moved to the college up the road which my twin sister was at. She said I had a better chance at getting into Uni if I went there. 

I studied General Art and Design and decided that Fashion Textiles was going to be my focus and during those years, my colour work and 'lines' received great compliments from the tutors. To have one's colour work to be hailed similar to Kandinsky and collages to Modigliani and my artwork to be like Matisse and Picasso is a huge compliment indeed!
 
Anyhow, I went off to get my HND in Printing Studies which covered graphics, all forms of printing, I.T. communication, origination, advertising, branding, art history, typography, 'finishing' and so forth and after the two intense years, I was called into a ceremony which I had no idea about and had to step up onto a stage to pick up the Optimus Award in 'Printing Studies Administration' and I was also offered a job with a digital print and marketing company. The job offer was too far away from home for my mum's liking, haha. 

I came home to no job, but also decided to go back to night college whilst looking for a job.

I then studied 'Colour Consultancy' first, really understanding colour in fashion, clothes, fabrics and I shifted this into the psychology of colour!
I managed to gain work in marketing, graphics and advertising with London based agencies, and those close to my home town. I believe that studying 'Advertising' with slogans/taglines proved to be helpful indeed. 

As a designer, whether graphics or fashion/textiles, I have been in this field for over 3 decades and I have given consultancy advice to some business start-ups. I have also worked as a 'Colour Consultant', 'Advanced/Chief Make-up Artist for a very well known fashion house and as a tutor and to top it all, I am a 'Web Master' and had worked for an 'entertainment' company when the age of web started up as a Web designer, soon moving into web development. 

I see so many companies and businesses spend money on graphic design, especially logo's which isn't always a bad thing, however, I believe they can achieve if they know what to look out for, how to do it, spare a little time and combat the fear of using graphic design packages. Also, it's ideal to know the lingo so that you can communicate your idea using a design package, such as Canva.

Nowadays, there are apps which can help you to put something together and websites which have copyright and license free images that you can use. I mainly use Canva design now, it's easy to use and they are constantly adding new features.

I'm a Canva Champion Canvassador and an affiliate too because I absolutely love their design product, even though I usually use Adobe, this is wonderful for graphic designers and those of you who are starting from scratch. 

The reason why I wanted to start up the 'VIDIT Membership' was because video, whichever way you look at it, is the past, present and the future of advertising for business, events, activities, pleasure or even ourselves. The future is very much forward thinking and innovative with AI (Artificial Intelligence) making its presence and it can be utilised effectively if used properly. 

I for one absolutely love tech, but I also know that it's not for everyone, and this is why I help 'Business Professionals', Canva learners & enthusiasts with video creation using Canva and colours to create an online presence to attract your audience in minimal time without having much tech knowledge so you can finally feel less confused and more confident!" - Sun,☀️

Remember that you're investing in you, your business, in learning and your own freedom to create whatever you need whenever you need it.  It's a cost effective process without the overwhelm and I'm here to support you and take you on a creative journey. Click me me to subscribe to Creative Design with Sunita using Canva YouTube channel.

Click me to download your FREE B+C+D+P. Checklist if you are struggling with your brand, colours, design, print and you're attracting the wrong audience!

Click me to join the VIDIT membership.

Next>> "Seven things NOT to do when designing your logo!"

Categories: advertising, art, art and design, brand, branding, business, canva, canva learners, colours, creative, creative design, designer, enthusiasts, entrepreneur, graphic design, improvers, logo, marketing, membership, new business, printing, smes, soletrader, startup, technology, technophobes, tutor, video, video membership, web